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Research papers

Harmonization of television ratings

There are currently 21 peoplemeter panels operating in 18 countries in Europe. At a European industry level, a great deal of work has been done on the subject of harmonization of television research. The new comprehensive survey from EAAA was...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Kerry Jonas, Steve Wilcox
May 1, 1994
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Citation

Jonas and Wilcox (1994a, May 01). Harmonization of television ratings. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/harmonization-of-television-ratings